Are business cards passé? I hear this complaint often: “The only people who like collecting business cards are other small business owners like me. My buyers don’t keep them.”
I’ll admit that I’m a strong advocate of business cards, even for those who sell online. Not everyone owns a mobile device and business cards still lend some old-fashioned professionalism and credibility to your business.
Business cards are like every other commodity out there. If you want your buyer to hang on to yours and show it to their friends, you have to give them good reason to. Create a killer business card that your buyers can’t wait to show off through these 7 methods:
A creative cut
People like collecting and showing unusual business cards to show their friends.
Rounded corners or cutting the business card at one of the edges are an easy way to make them unique. PrintRunner offers a leaf cut that’s quite uncommon.
For those with larger budgets, some cool features are embossing, transparent business cards or original shapes. Though whatever cut you choose, make sure it’ll fit in standard card holders. If they don’t fit, customers are less likely to carry them around.
Studies have shown that people are more likely to hang onto cards that have pictures on them.
People who collect business cards usually save them in card holders, and they usually get a lot of them at the same time through meeting or craft shows. That means they’re likely to forget who you are. Add a picture to jog their memory.
Including a photo of your best-selling product also makes your business more obvious when you leave your card on a table.
If you sell services, add your picture.
Include Coupon Codes
This can be a coupon code to thank existing customers or one to encourage that first sale. Online marketplaces like Etsy and Artfire allow store-specific coupon codes, so setting this up is very easy.
Encourage repeat business at a craft sale by hand-writing the code onto your business card if there’s time. Write it in front of the customer and tell them how much you’d appreciate seeing them at your online store.
Add Valuable Information
When there are only two sides on a business card, real estate is precious. Don’t waste it by repeating information or dedicating an entire side to your logo.
Add function by including a glossary or chart that’s relevant to your product. If you’re a jewelry seller, add a graphic detailing your store’s most popular cuts or a glossary for the metals that your product line uses. Gemstone seller? Consider including a birthstone list or popular gemstones and their meanings.
The more original your information, the tighter your customer will hang on to it.
Add a QR Code
Quick Response Codes are a type of square barcode that can be read by many phones. They’re a tech-savvy way of letting your customers share details easily; instead of having to write down your information, their friends can simply scan the card.
These creative business cards are really popular amongst those who work in technology and design industries, but are quicky spreading to other types of businesses.
Some companies are even using them in place of labels.
Make It Functional
People aren’t going to throw away your business card if they can use it.
Have your business card really stick by turning it into a fridge magnet. People use these to pin important notes to their fridge all the time.
Make your business card something else entirely
Want to be the purplest cow in the field? Hand out bookmarks, matchboxes or keychains instead. The possibilities are endless.
Select the type of product depending on the venue and target market. If your product is pipes for example, go for customized matchboxes.
How Do You Make Your Cards Stand Out?
Feel free to add to the list!
If you decide to implement any of these ideas, let me know how it turns out