The Secret To Color Tags That Make The Front Page

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A few weeks ago, I offered to do a small critique for Dirtsy subscribers and tagging questions were the most common ones I received.

People wanted to know how to fill up all 13 tags, how to land more sales and get found by treasury makers.

One way to do all of the above is tagging with color. Treasuries are usually created under a color theme, making color tags an awesome publicity tool- especially if the treasury makes the front page.

It can be pretty daunting trying to come up with alternate names to your latest yellow product (neon yellow, bright yellow… bold yellow?), so here are some ideas on choosing color names that will get your products found:

Pantone

Emerald - color of the year

Pantone declares a “color of the year” annually. This year’s is emerald, and it’s no coincidence this beautifully rich green is showing up on everything from blockbusters like Oz to Fashion Week runways.

If you’re in an industry that’s very responsive to trends, like fashion or home decor, these colors can help with product design ideas.

Pantone also releases color reports for the spring and fall.

Etsy’s Trend Watch

If you’ve long wondered how some shops consistently made it to the front page; or if you’ve noticed a pattern to the types of treasuries that the Etsy admins seem to favor, but could never figure it out; the head scratching can stop now.

Etsy regularly tells you the exact colors and patterns they’ll be looking for through Trend Watch posts.

The Trend Watch series consists of posts from Etsy’s merchandising team, and they blog about upcoming trends, promotional tips and treasury themes they’ll be looking for.

Etsy Finds

Emerald - color of the year

Another great way to find trending colors on Etsy is by using the Etsy Finds e-mails.

These themed e-mails usually see some colors popping up often over a certain period of time.

To sign up, head over to the E-mails tab of your Settings page and scroll down. Check the boxes next to the e-mails you’d like and you’re done!

Happy Tagging

Hope these ideas help with filling up your tags!

For more awesome Etsy tagging ideas, check out SEO for Etsy: The ULTIMATE Guide

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3 Comments

  1. Hi
    I have a shop on Etsy where I sell vintage goods. The ‘pantone’ idea is a good one and in fact I’d never heard of the word pantone! idk what planet I’ve been on since I used to be in the fashion business.

    Anyway, thanks.

  2. Judy

    The Pantone colored pencils colors look so dreamy. So Green is in. I am more of a shopper on etsy but do make a few handmade crafts. Nice website.

    • Blaire

      Thanks Judy!

      Pantone doesn’t make pencils though :P

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